FOR VENTURE + PE PARTNERS
Your portfolio companies need a foundation before their sales motion can scale.
Foundry GTM designs it in 4 to 8 weeks. Fixed price. Documented IP. Your founders own it forever.
THE PATTERN
Most Series A-B portfolio companies stall on go-to-market.
Not because the market is wrong. Because the foundation hasn't been designed. The unit economics haven't been pressure-tested. The ICP is aspirational, not operational. The motion depends on the founder being in every deal. When the next hire comes in or the next round closes, the foundation is still missing. The bill compounds.
THE ENGAGEMENT
Three layers. One operating system.
Foundry designs the commercial operating system that your team runs, in a single time-boxed engagement. Three layers, ten levers, all documented and owned by the portfolio company.
Foundation
Unit economics, ICP and personas, motion and methodology. What's true about the business.
Machine
Funnel and stages, lead operations, pipeline and capacity, account strategy. How the motion moves.
Discipline
Team and segmentation, enablement and plays, stack and operating rhythm. How it endures.
PORTFOLIO IMPACT
Why funds send founders to Foundry.
Faster path to Series B.
A documented, defensible sales foundation shortens the diligence conversation and de-risks the next round.
Better VP hires.
Founders hire against a real spec, not a job description. The foundation determines whether the VP actually scales.
Board-defensible sales metrics.
Pipeline coverage, funnel conversion, and unit economics your founder can explain in a QBR without a slide.
Reduced founder-CRO burnout.
The foundation lets a player-coaching founder step back cleanly when the next front-line leader comes in.
THE PARTNERSHIP
Clean model. No middleman.
Email introduction.
You send Drew an intro to the portfolio company founder. Drew responds within one business day.
Direct engagement.
Foundry runs the engagement directly with the founder. Fixed scope, fixed timeline, fixed price. Three tier options: The Foundry Diagnostic ($10K), The Foundry Playbook ($25K), The Foundry Bundle ($30K).
Portfolio company owns the IP.
Every artifact, template, and document is delivered in a Notion workspace or microsite the company owns forever.
No fund gets billed.
Foundry is not a fund service. No retainer, no referral fee, no revenue share. Aligned incentives with the portfolio.
FIT
Best fit for your portfolio.
B2B SaaS companies in your portfolio between Seed and Series B. $1-30M ARR. Founder-led sales, or a founder-CRO managing 2-6 AEs and preparing to hire the next leader. Venture-backed or high-cash-flow bootstrapped.
NEXT STEP