2026-08-14 · Issue #7
Ask 10 CEOs where their playbook lives.
You'll get 10 different answers. A shrug. A Notion link. A Loom from eight months ago. None of these are playbooks. They're debris.
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A short read you'll actually finish.
Frameworks
Playbooks and mental models from operating founders. The kind you can apply this quarter, not the ones that go in a slide deck.
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What's happening in B2B SaaS commercial motion. Where funding's landing, who's hiring, what's breaking.
300 words
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Recent issues
See what a Thursday feels like.
2026-08-07 · Issue #6
The forecast lock.
The best founder-CROs I know lock the forecast on Monday morning and don't touch it until Friday. Here's why the discipline matters more than the accuracy.
Read on Beehiiv→2026-07-31 · Issue #5
Why your first VP Sales hire fails.
It's not the resume. It's not the interview. It's the operating layer you asked them to build in month one instead of drive revenue against.
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Read by founders and operators building B2B SaaS.
Written by
Drew Calin
Founder of Foundry GTM. Former VP Sales at Corpay + MongoDB + Southwest. Now helping B2B SaaS founders build the commercial operating system between product market fit and scalability. drewcalin.co
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