Our engagements

Three productized engagements. Fixed scope. Fixed price.

Built for B2B SaaS operators at $3–50M ARR scaling from founder-led selling through a real commercial org.

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Engagements and deliverables

Three engagements. One method.

Commercial Engine Diagnostic

$10k · 2 weeks

A fixed-scope diagnostic across all 10 levers that surfaces the gaps blocking repeatable growth.

What's included

Interactive 10-lever scorecard scored with your team
CRM review across pipeline, funnel, and unit economics
Stakeholder interviews with founders, reps, and revenue ops

+ 2 more

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Sales Playbook

$30k · 4 weeks

≈ One month of a VP of Sales' OTE. Built before they arrive.

A fully scoped playbook, bespoke to your business. The codified engine your team runs on.

What's included

ICP, sub-segments, and named-account target list
Buyer personas, messaging, and value-prop architecture
Plays, objection handling, and battlecards for top competitors

+ 3 more

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Requires a completed Commercial Engine Diagnostic.

Lever Sprints

$8–12k · 1–3 weeks each

À la carte engagements that fix select levers quickly. Close a specific gap surfaced by the diagnostic without committing to the full playbook.

What's included

Unit-economics audit: CAC, payback, LTV, and margin model
ICP & persona workshop with refreshed targeting criteria
Funnel rebuild, stages, conversion benchmarks, and forecast logic

+ 3 more

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Requires a completed Commercial Engine Diagnostic.

The bundle

Most engagements are sold as a bundle.

Diagnostic + Sales Playbook combined: $30,000. That's $5,000 less than buying them separately, and the only discount we offer. The Diagnostic confirms direction; the Playbook builds the system. Most clients run them back-to-back because that's the cleanest path from 'where are we' to 'this is how we sell.'

Buying separately: $35,000Saves $5,000

The Bundle:$30,000

It all starts with the scorecard. Get a quick, objective assessment of where you are today. Oh, and it's free!

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The math vs. your next hire

For less than one month of a VP of Sales' comp, we deliver the operating system they'd otherwise spend six months building.

A B2B SaaS VP of Sales at $400K OTE costs ~$33,000 per month. Our Diagnostic + Playbook bundle is $30,000, built in 4 weeks, owned by you forever. When the VP arrives, they inherit a working system instead of building one from scratch.

VP of Sales (typical)

$400K OTE

6 months to ramp + build

One month of their comp

$33K

Zero output that month

Your bundle

$30K

4 weeks · owned forever

Who builds this

Drew Calin: 15 years building the engine, now installing it for you.

Five startups. Three exits. ARR scaled from $0–$10M as an AE, $0–$20M as a Sales Manager, and $1–$40M as an executive. Every engagement is delivered by me personally. No associates, no offshored work, no agency overhead. If we work together, you're working directly with the operator who built the methodology.

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Pricing

Transparent pricing for an engine you keep.

Engagement	Length	Price	Best for	Payment terms
Diagnostic	2 weeks	$10k	Founders unsure where the engine is breaking.	100% on kickoff.
Sales Playbook	4 weeks	$30k	Teams ready to scale past founder-led selling.	50% on signing / 50% on delivery (60-day backstop).
Lever Sprints	2–3 weeks	$8–12k each	Operators with a known, specific gap.	100% on kickoff.

Diagnostic

$10k

2 weeks

Surfaces the 10-lever gap analysis you'll act on.

Best for: Founders unsure where the engine is breaking.
Payment terms: 100% on kickoff.

Sales Playbook

$30k

4 weeks

Codifies ICP, motion, comp, and forecast into one operating system.

Best for: Teams ready to scale past founder-led selling.
Payment terms: 50% on signing / 50% on delivery (60-day backstop).

Lever Sprints

$8–12k each

2–3 weeks

Fixes one urgent lever (comp, forecast, enablement, etc.).

Best for: Operators with a known, specific gap.
Payment terms: 100% on kickoff.

6-figure ROI

Priced against the cost of getting it wrong.

Compare the full GTM Foundry stack to the alternatives most founders consider at the same stage.

Option	Year-one cost	What you're left with
Full-time VP of Sales	$400k+ all-in (salary + equity + benefits)	Headcount risk, 6–9 month ramp, dependency on one person.
Bad AE hire	$200k+ sunk (salary + loaded costs)	Lost pipeline, damaged accounts, restart from zero.
Statutory, training & development	$30k–$60k per hire, every year	Insurance, benefits, equipment, onboarding, and bench time before ramp.
Traditional GTM consultancy	$100k–$250k retainer	Slide decks and a junior team. Open-ended scope.
GTM Foundry, Diagnostic + Playbook	$30k, 6 weeks	A codified operating system you keep. Senior-led, fixed-price, no dependency.

Full-time VP of Sales

Year-one cost: $400k+ all-in (salary + equity + benefits)
What you're left with: Headcount risk, 6–9 month ramp, dependency on one person.

Bad AE hire

Year-one cost: $200k+ sunk (salary + loaded costs)
What you're left with: Lost pipeline, damaged accounts, restart from zero.

Statutory, training & development

Year-one cost: $30k–$60k per hire, every year
What you're left with: Insurance, benefits, equipment, onboarding, and bench time before ramp.

Traditional GTM consultancy

Year-one cost: $100k–$250k retainer
What you're left with: Slide decks and a junior team. Open-ended scope.

GTM Foundry, Diagnostic + Playbook

Year-one cost: $30k, 6 weeks
What you're left with: A codified operating system you keep. Senior-led, fixed-price, no dependency.

Market benchmarks · comparable GTM offerings

Pavilion CRO Network	$25–50K
Winning by Design	$35–75K
OpenView Advisory	$40–80K
Force Management	$40–100K
Sales Benchmark Index	$50–150K

Diagnostic + Playbook bundle at $30K sits at the floor of this market: fixed scope, senior-led, no retainer.

FAQ

Questions founders ask before they sign.

How does this compare to hiring a VP of Sales?: A B2B SaaS VP of Sales runs ~$400K OTE all-in and takes 6–9 months to ramp before they ship a working system. Our Diagnostic + Playbook bundle is $30K, delivered in 4 weeks. When the VP arrives, they inherit the system instead of building it.
Can we just buy the Playbook without the Diagnostic?: No. The Diagnostic is the only honest way to scope the Playbook. Without it, every recommendation is a guess. With it, the Playbook is targeted at the gaps that actually cost you revenue.
Why no fractional CRO option?: Fractional CROs create dependency, not systems. Our engagements ship a codified operating system you own forever. It's the opposite of an ongoing retainer.
Can we phase payment?: Yes. The Sales Playbook is 50/50: half on signing, half on delivery. Diagnostic and Lever Sprints are 100% on kickoff. The Bundle follows the Playbook terms (50% on signing, 50% on Playbook delivery).
How fast can we start?: Typically 1–2 weeks from signed engagement letter to Diagnostic kickoff. Three concurrent engagements maximum, so calendar fills.

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