Foundry GTMDREW CALIN

ENGAGEMENTS

Three ways to work together.

Diagnostic to map your gaps. Sales Playbook to build the operating system. Bundle to do it end to end. Pick the one that matches where you are.

WHO THIS IS FOR

This engagement menu is built for B2B SaaS founders at Seed through Series B. $1-30M ARR range. Venture-backed or high-cash-flow bootstrapped.

Not sure which engagement fits?

Take the 2-minute Scorecard for a custom recommendation →

COMPARE ENGAGEMENTS

Fixed scope. Fixed price. Side by side.

The Foundry Diagnostic

$10,000 · 1-2 weeks

What it is

See what's broken. Know what to fix first.

Two weeks. We pull data from your systems, score every layer of your operating system, and rank what to fix first. You leave knowing exactly what's broken and the order to fix it.

Best for

Founders who suspect their GTM isn't repeatable but can't pinpoint why.

What you get

Written diagnosis across every layer of your operating system, root-cause analysis on top 3 weak areas, sequenced action plan.

Living workspace

Notion-hosted diagnosis (in addition to PDF) so your team can reference, comment, and update.

Outcome

A written diagnosis you can act on immediately, plus a clear recommendation on next steps.

Book a 30-min call →

The Foundry Playbook

$25,000 · 4-6 weeks

What it is

Your operating system, designed and documented.

Four to six weeks. We design every layer of your operating system for your business, populate it with your ICP and your data, and deliver it as a custom Notion workspace your team runs from. Your next AE reads it on Day 1. Your next VP inherits it instead of building it.

Best for

Teams ready to scale from founder-led to rep-led sales.

What you get

Full Foundry Playbook, documented hiring and onboarding plans, sales motions, ICP positioning, and operations practices.

Living workspace

Custom Notion workspace transferred to your ownership + published as {yourcompany}-playbook.notion.site (free).

Outcome

A documented operating system the next hire can run without you.

Book a 30-min call →

The Foundry Bundle

$30,000 · 4-8 weeks

What it is

The full build. Diagnosis to design.

Four to eight weeks. The Diagnostic and the Playbook delivered together. You get the ranked diagnosis of what's broken, the operating system designed end to end, and a branded microsite with one year of hosting so your team has one place to run from.

Best for

Founders who know they need the full operating system.

What you get

Everything from the Diagnostic plus everything from the Playbook, with continuous coordination across both phases.

Living workspace

Custom Notion workspace + published to a custom domain (playbook.yourcompany.com or {you}.foundry-gtm.io) + 1 year of hosting included.

Outcome

A documented operating system on a branded URL, the next hire can run without you.

Book a 30-min call →

ALREADY KNOW WHAT YOU NEED?

If you already know your situation.

You're not sure what's broken vs. what's working, or you want a sharp third-party read before committing to a build.

Start withThe Diagnostic

You've done a recent Diagnostic (with us or otherwise) and you're ready to build the system.

Start withThe Playbook

You're founder-led with a few reps and the system isn't fully documented. You need both the diagnosis and the playbook.

Start withThe Bundle

You have early structure but it's not yet end-to-end. The Bundle is the structural fix.

Start withThe Bundle

HOW TO CHOOSE

How to know which is right for you.

If you don't know where to start, the Foundry GTM Scorecard is the right first step. 5 minutes, 20 questions across every layer of your operating system, free. The tailored recommendation at the end tells you which engagement fits your situation.

Take the Scorecard →

CONSTRAINTS

Full transparency on how this works.

  • The Diagnostic is a prerequisite for the Sales Playbook. If you want the Playbook, you'll need the Diagnostic first. That's why the Bundle saves $5,000 over buying them separately.
  • Engagements are fixed-scope, fixed-price. No hourly billing. No retainers. You know what you're getting and what it costs before you start.
  • Single-lever work is available by request after a Diagnostic. If your situation calls for a focused fix on one lever rather than a full Playbook, we can scope a custom engagement after the Diagnostic surfaces the right target. We don't promote these as a standalone product because the Diagnostic is the right way to confirm scope first.

Ready to design your foundation.

Book a 30-min call →See the method →