“My reps can't close without me on the call.”
The Founder-Dependent Problem
Hire a VP of Sales too early and you'll burn $400,000+.
Build the system first. Hire second. I deliver the operating system a great VP would otherwise spend twelve months building. In four weeks, for the cost of one month of their comp.
Identify exactly what's broken, in under 5 minutes.
Sound familiar?
This is what's running through your head right now.
If any of these are running through your head, you're in the right place. The answer isn't always more leads. It's clarity on what's actually broken.
“We can't forecast within 10% of the number we said we'd hit.”
The Predictability Problem
“We've been ramping this AE for 6 months. They're still at 60%.”
The Ramp Problem
“A VP or Head of Sales can fix this.”
The Premature-Hire Problem
This is for you
You're in the right place if any of this is true.
- →Your sales motion is inconsistent. Different reps run different processes for the same kind of deal.
- →Your reps still pull you into demos or closing calls you should have delegated by now.
- →You can't forecast within 10% of your number, month over month or quarter over quarter.
- →You haven't documented your sales process, or the docs you have are 12+ months stale.
- →Your pipeline reviews are gut-check sessions. There's no operating system underneath them.
- →You're struggling to hire, onboard, and develop great reps.
If three or more sound familiar, take the scorecard. It'll tell you which one to fix first.
The Math
For less than one month of a VP of Sales' comp, you get the operating system they'd otherwise spend twelve months building.
A B2B SaaS VP of Sales at $400K OTE costs about $33,000 per month, fully loaded. My Diagnostic plus Sales Playbook bundle is $30,000. Bespoke to your business, built and delivered in seven weeks. Owned by you forever. So when your VP arrives, they inherit a working system instead of building one from scratch.
VP of Sales (typical)
$400K OTE
6-12 months to ramp + build
One month of their comp
$33K
Zero output that month
Your bundle
$30K
7 weeks · owned forever
~6 hours of your team's time across the engagement. Versus 6–9 months of a VP of Sales ramping while distracting your team weekly.
This is the only consulting investment that pays for itself before the alternative even starts.
Start here
Start with the Scorecard. Scale with engagements.
Commercial Engine Scorecard
5 minutes · No obligation
A quick diagnostic of your commercial engine. Every paid engagement begins here. You get a scored assessment of what's healthy, at-risk, or critical, plus a clear picture of where to focus first.
Commercial Engine Diagnostic
$10,000 · 2 weeks
An objective and calculated assessment of your commercial engine. You leave with a prioritized roadmap of what to fix first and what to build next.
Sales Playbook
$25,000 · 4 weeks
The complete operating system. Built around 10 levers: Foundation, Funnel, Team, Execution. Custom Notion workspace plus a Daily Operating Manual your team runs every Monday.
The Bundle
$30,000 · 7 weeks combined
Diagnostic plus Sales Playbook, sequenced as one engagement. Custom Notion workspace your team owns. Custom-domain microsite hosted for 12 months. Approximately 6 hours of your team's time across the engagement. Saves $5,000 vs. buying them separately.
Most clients run the Diagnostic and Playbook as a Bundle: $30,000 total. That's $5,000 less than buying them separately, and it's the only discount I offer.
Vouched for by operators
Trusted by former colleagues across the GTM stack.
Sales Leaders, AEs, RevOps, Enablement and execs who I've worked with in building scalable sales engines.
“In my first few days of working with Drew, it was clear to me that he speaks RevOps fluently. He doesn't just want dashboards, he wants the system underneath to work. He knows how to identify and assess trends and extrapolate actionable intelligence from data. Our forecasts, compensation models, sales tech stack, and pipeline architecture all got sharper because of how he pushed.
Pradeep Sridar
Vice President, GTM Operations · Multiplier
“I've worked with Drew twice and would partner with him again without hesitation. He has a unique ability to simplify complexity, align teams, and build scalable processes that drive both growth and efficiency. What sets him apart is his ability to connect revenue strategy with the people, processes, and systems required to scale successfully. He understands the full customer lifecycle, from go-to-market planning and sales execution through post-sale delivery, and knows how to build alignment across functions to create sustainable growth.
Lina Szaks
Chief Operating Officer
“Drew made me a better AE, full stop. Over nearly three years he brought sophistication and structure to my daily practice, helping me build a more predictable sales method, sharpen my risk assessment, and improve the accuracy of my forecast calls in ways that directly impacted my results. What makes Drew truly rare is his ability to hold two perspectives simultaneously, rolling up his sleeves in the detail while zooming out to take a strategic, birds-eye view. He dreams big holistically, challenges the status quo, asks "why" relentlessly, and has a gift for inspiring people to think differently.
Sneha Jaisingh
Sales Leader, Strategic Accounts and Channel Sales · Mixpanel
“Drew doesn't just understand sales; he understands the entire growth equation. From strategy and product design to marketing, operations, and capital deployment, he knows how every piece fits together. He showed me what world-class go-to-market looks like. Fortunately for us, he's making that playbook available to everyone else.
Mark Lyall
Head of Product GTM · Moloco
“Drew has a rare ability to combine strategic thinking with operational execution. He quickly identifies where partnerships can create meaningful business impact, then puts the structure, accountability, and processes in place to make them successful. What impressed me most is his ability to move seamlessly between executive level strategy and the daily details required to drive results. He brings clarity, focus, and a practical approach that elevates both partnership programs and the broader GTM organization.
Neema Ardebili
SVP & GM of Partnerships · RemotePeople
“Drew was instrumental in helping me grow as a professional seller. His guidance strengthened my discovery process, improved how I navigate complex & large deals, and made me into a more strategic closer. He helped me break down what good execution looks like, as both a seller and a leader, and apply it in a practical way.
Jared Cayia
Director of Sales, North America · Multiplier
“Drew brings the strategic vision of a seasoned GTM executive, paired with the discipline to work through granular details while maintaining big picture financial stewardship. He operates effectively across the full go-to-market spectrum in a way I haven't seen in many leaders. Beyond his professional impact, Drew has meaningfully shaped my growth as both an individual contributor and a leader, and that kind of influence reflects someone who genuinely invests in the people around them.
Robert McCall
Director of Strategic Accounts · Remote People
“Rare are the times in life when you want to work at a company because of the leaders building it. Drew Calin is exactly that. A true sales professional who understands the numbers, simplifies the complex, and walks the path with you. He inspires you to be at your best. I've never seen a leader at his level so fluent in every aspect of GTM and the entire sales journey. If you get the chance to work with Drew, take it.
Juan Correa
Head of Global Customer Success · Remote People
The Method
Ten levers. Four stages. One system.
Most companies hit a wall after early product-market fit. Founder-led selling stops scaling. The system to replace it doesn't exist yet, or is still in development. My method (the "Foundry GTM" method) is that system. We diagnose what's broken or missing, and build the bespoke playbook your business needs to accelerate your path to scaling revenues.
The full method, lever by lever, lives on the Method page.
The Scorecard
In 5 minutes, you'll learn exactly what's broken.
Get an objective scorecard of where your commercial engine is solid and where it's leaking. The output tells you which lever to fix first and gives you a clear next step you can act on this week. No sales call required, no obligation, and it's free.
- →What's broken (we'll name it)
- →What to prioritize first, and why
- →Your own report to keep and use as you please