Built for
Seed or Series A funded startups and profitable small businesses that want to accelerate their path to predictable and repeatable growth.
Turn your sales motion into a repeatable engine.
Before your business can scale, you need a repeatable go-to-market engine that runs without you. My model, the GTM Foundry, measures your commercial health and builds a complete sales playbook, accelerating that timeline from months to weeks.
Operator-ledBuilt for founder-led and small sales teams10-part frameworkFunded or bootstrapped
What is GTM Foundry
A hands-on partner who builds your sales engine with you.
Think of it as a fractional sales leader who doesn't just advise, but actually installs the systems, processes, and playbooks your team will run on for years.
Step 01
We assess what you have
We walk your business through a 10-part scorecard, measuring how strong each part of your sales engine is today, from your numbers to your team to your tools.
Step 02
We build what's missing
In weeks, not months, we install the pieces a Head of Sales would otherwise spend a year building, so the next leader inherits a working system, not a blank page.
Step 03
You scale with confidence
You hire, forecast, and invest knowing the engine works without you, and that each new dollar of spend is actually compounding into growth.
The framework
Ten parts. Four stages. One sales engine.
A working sales engine has ten moving parts. We group them into four stages, because each stage has to be solid before the next one can carry weight.
How to read this
Below, you'll see four stages stacked top to bottom, from foundation to execution. Inside each stage are the individual parts (we call them pillars) that have to be in place. Tap any pillar to read what it covers.
Tier 01 · Pillars 01–03
Foundation
The numbers and clarity every other commercial decision rests on.
Tier 02 · Pillars 04–06
Funnel & pipeline
Stages with real exit criteria, lead ops, and the capacity math behind every hire.
Tier 03 · Pillars 07–08
Team & accounts
Architecture and account strategy that carries you upmarket without collapsing economics.
Tier 04 · Pillars 09–10
Execution
Documented plays, enablement, the stack, and the operating rhythm that makes it stick.
Where growth stalls
Most teams have six or seven pillars working. The other three are where growth stalls.
A gap in any pillar drags the whole engine. The Foundry finds the gaps, ranks them by impact, and gives you the playbook to close them.
See where your engine actually scores across all ten pillars.
What you get
Less chaos. More predictability.
The foundations of a scalable GTM.
A sales process the whole team can run, not just the founder or your top reps.
Clear pipeline stages, honest forecasts, and a weekly rhythm the team actually respects.
Better hiring decisions, with ramp plans and capacity math behind every new salesperson.
A commercial story that holds up, whether your next step is raising money or growing profitably.
Vouched for by operators
Trusted across the GTM stack.
Enablement, AEs, RevOps, and execs who've worked alongside Drew on what it takes to build a real sales engine.
“Drew is the rare GTM leader who speaks RevOps fluently. He doesn't just want dashboards, he wants the system underneath to work. He knows how to identify and assess trends and extrapolate actionable intelligence from data. Our forecasts, compensation models, sales tech stack, and pipeline architecture all got sharper because of how he pushed.”
Pradeep Sridar
Vice President, GTM Operations · Multiplier
“Drew has a rare ability to combine strategic thinking with operational execution. He quickly identifies where partnerships can create meaningful business impact, then puts the structure, accountability, and processes in place to make them successful. What impressed me most is his ability to move seamlessly between executive level strategy and the daily details required to drive results. He brings clarity, focus, and a practical approach that elevates both partnership programs and the broader GTM organization.”
Neema Ardebili
Formerly · SVP & GM of Partnerships · RemotePeople
“Drew managed me directly for nearly 3 years, and helped me fine tune my craft as an enterprise AE. Apart from his energy and passion (which are infectious), he brought sophistication into my daily routine and really helped me build a more predictable sales method. Coupled with sharp risk assessment, he helped me increase the accuracy of my forecast calls and build a consistent sales practice which ultimately, positively impacted my performance.”
Sneha Jaisingh
Formerly · Account Director · LinkedIn
Now · Sales Leader — Strategic Accounts and Channel Sales · Mixpanel
My model is
Not for
Companies with unproven product-market-fit (usually under 50 paying customers, or under $3M ARR.).
Commercial Engine Diagnostic
Ready to make growth intentional?
Walk through all ten parts, get calculated metrics and benchmarked flags, and leave with a prioritized 90-day action plan for building a scalable sales engine.