$30,000 · 7 WEEKS COMBINED · SAVES $5,000
The Foundry Bundle.
The complete commercial operating system in 7 weeks. Save $5K by combining the diagnosis with the build.
WHAT IT IS
The full build. Diagnosis to design.
Four to eight weeks. The Diagnostic and the Playbook delivered together. You get the ranked diagnosis of what's broken, the operating system designed end to end, and a branded microsite with one year of hosting so your team has one place to run from.
What's inside the Playbook
Every part of your commercial operating system, designed for your business. Twenty-plus artifacts across three layers.
FOUNDATION · LAYER 1
The three honest answers your business is built on.
- Unit Economics model. Gross margin, LTV/CAC, payback calculator.
- ICP + tiered account definitions. Buyer personas your reps can quote.
- Sales Motion + Methodology mapped to your business (MEDDPICC, Challenger, SPICED, or your own).
MACHINE · LAYER 2
The four inputs that turn intent into revenue.
- Sales Funnel. Documented stages with entry and exit criteria.
- Lead Operations. Routing rules and SLAs your ops team runs on.
- Pipeline + Capacity. Coverage model your team hits, your board understands.
- Account Strategy. Tiered account plan tied to your ICP.
DISCIPLINE · LAYER 3
The three habits that keep it running past the first quarter.
- Team + Segmentation. Design and role scorecards for each seat.
- Enablement + Plays. Living plays library your reps use in live deals.
- Stack + Operating Rhythm. Forecast call, pipeline review, deal desk cadence.
Every artifact is designed for your specific business, not a generic template. Populated with your ICP, your data, your motion. Your team owns the source.
SEE WHAT YOU'LL RECEIVE
Both deliverables, live.
Explore the sample Diagnostic and Sales Playbook. This is what your team owns and operates on after the full 7-week build.
What you get
The Diagnostic and the Playbook, delivered as one seamless engagement.
Both HTML deliverables promoted to your custom domain
playbook.yourcompany.com and diagnostic.yourcompany.com (or subdomain of your choice).
See it live →Full Diagnostic (every lever documented as its own artifact)
Written diagnosis, root-cause on top 3 gaps, sequenced action plan, opportunity sizing.
Full Sales Playbook (every lever documented as its own artifact)
Operating manual as PDF + custom Notion workspace transferred to your ownership.
Up to 3 revision cycles
One more than the standalone Playbook. More room to refine the system.
Priority scheduling
Bundle engagements start within 2 weeks of contract (vs. up to 4 for standalone).
Continuous coordination
No handoff gap between phases. Same engagement, same person, full context.
How it works
Four to eight weeks. Diagnostic first, Playbook second. Coordinated end to end.
- 1
Weeks 1-2
Diagnostic
Kickoff, data access, deep diagnostic, written diagnosis, executive readout.
- 2
Week 3
Buffer + Scoping
Digest findings. 90-min Playbook scoping call to lock priority levers.
- 3
Weeks 4-5
Playbook Draft
Work through every layer of your operating system in priority order. First draft delivered end of week 5.
- 4
Weeks 6-7
Iterate + Rollout
Working session, revisions, final lockdown, 2-hour team rollout. 30-day support opens.
WHY SO FAST?
Framework, AI, and templates handle the wasted hours. Continuous engagement across both phases means no handoff loss and no re-onboarding cost.
Speed is the premium, not the discount.
IS THIS FOR YOU?
Right fit / not the fit.
For you if
- You operate at $1M to $30M ARR with under 10 commercial reps.
- You have early product-market fit (20+ customers and $1M+ ARR).
- You're transitioning from founder-led to rep-led sales.
- You know you need the full operating system, not point fixes.
- You want the Diagnostic-first approach so the Playbook is tailored.
Not for you if
- You've already completed a recent Diagnostic. Buy the Playbook standalone.
- You only need 1 to 2 specific levers fixed. Start with the Diagnostic.
- Pre-PMF: fewer than 20 customers or under $1M ARR.
- Mature companies over $30M ARR with more than 10 reps.
Investment
Fixed scope, fixed price. Saves $5,000 vs. buying the Diagnostic and Playbook separately.
Price: $30,000, paid 50% upfront on signing and 50% on delivery (end of week 7).
Included:
Everything from the standalone Diagnostic ($10,000 value) plus everything from the standalone Sales Playbook ($25,000 value) = $35,000 standalone value. Bundle saves $5,000.
Plus Bundle-specific benefits: continuous coordination, 3 revision cycles (vs. 2), priority scheduling, custom domain microsite with 1 year of hosting included (~$180 standalone value).
Not included:
- Implementation in the field (your team executes after the Playbook is delivered)
- Ongoing coaching or retainer beyond the 30-day support window
- Software costs
FAQ
Questions
Ready for the full operating system?
Book a 15-min intro call to confirm the Bundle is the right scope.
Want to validate the Diagnostic first? Buy it standalone (credit applies within 30 days).