Question 1

What exactly is the Commercial Engine Diagnostic?

Accepted Answer

A 2-week, fixed-scope assessment of your commercial engine across all 10 pillars. You get the interactive scorecard, a 90-minute working session with your leadership team, and a board-ready written report with a prioritized 90-day action plan. Investment: $10K, 50% on signing / 50% on delivery.

Question 2

How is this different from a fractional CRO firm?

Accepted Answer

Most fractional CRO firms sell hours. Drew sells outcomes against a structured 10-pillar framework, with fixed-scope engagements and templated deliverables. We're the firm that builds the operating system a fractional CRO or future VP of Sales inherits.

Question 3

Do we need to be venture-funded to work with you?

Accepted Answer

No. We work with both funded Seed–Series A startups and profitable bootstrapped companies. The common thread is product-market fit, typically $1–10M in revenue closed by founders or first reps.

Question 4

What's a Pillar Sprint, and when should I pick one over the Diagnostic?

Accepted Answer

Pillar Sprints are à la carte engagements that fix one specific pillar fast, typically 1–3 weeks at $8K–$12K each. Pick the Diagnostic if you're unsure where your gaps are. Pick a Pillar Sprint if you already know exactly what's broken.

Question 5

How fast can we start?

Accepted Answer

We typically begin a Diagnostic within 2 weeks of signed engagement letter. Sales Playbook v1 kickoffs are 2–3 weeks out depending on team availability.

Common questions from operators evaluating an engagement.

Still have a question?

Common questions from operators evaluating an engagement.

What exactly is the Commercial Engine Diagnostic?

How is this different from a fractional CRO firm?

How is this different from Highspot or another sales enablement platform?

Do we need to be venture-funded to work with you?

What does the Sales Playbook actually look like when delivered?

What's a Pillar Sprint, and when should I pick one over the Diagnostic?

What happens after the engagement is delivered?

Can we do payment in installments?

What if we already have a VP of Sales?

How fast can we start?

Still have a question?