$10,000 · 2 WEEKS
Commercial Engine Diagnostic.
Know exactly which 3 gaps are costing you the most, and what to fix first. In 14 days.
WHAT THIS IS
What this is
A 14-day, fixed-scope engagement to diagnose your commercial state across all 10 levers of the Foundry GTM framework. By the end, you have a written diagnosis you can act on immediately, plus a clear recommendation on whether you need the full Sales Playbook, a targeted scoped engagement, or to keep optimizing what's already working.
The Diagnostic is the right starting point when you suspect your GTM isn't repeatable but can't pinpoint why, or when you know what's broken but need help deciding the sequence to fix it.
WHAT YOU GET
What you get
1. Written diagnosis across all 10 levers
A document scoring your commercial system across Unit Economics, ICP & Buyer Personas, Motion & Methodology, Sales Funnel & Stages, Lead Operations, Pipeline & Capacity, Team & Structure, Account Strategy, Enablement & Plays, and Stack & Operating Rhythm. Each lever scored, ranked by impact, with specific evidence pointing to root causes.
2. Root-cause analysis on your top 3 weak areas
For the 3 lowest-scoring levers, a deeper analysis: what's broken specifically, why it matters at your stage, what fixing it unlocks. Includes data references from your actual CRM, billing, and operational systems (where read-only access is granted).
3. Sequenced action plan
A prioritized list of what to fix first, second, third. Not generic best practices: specific to your situation, your ARR band, your stage, your team composition.
4. Quantified opportunity
Estimated revenue or cost impact of each top gap, derived from 2025 industry benchmarks combined with your actual numbers. Example: "Fixing your forecast accuracy gap is worth approximately $400K to $600K in saved over-hiring this year." Ranges are conservative midpoints with a ±30% confidence interval. These are decision-making aids for prioritization, not forecasts.
5. Readout with your executive team
I walk you and your team through the findings live. Q&A. Tactical clarifications. Strategic discussion. Decision on next move.
6. Recommendation for what to do next
Honest assessment: do you need the Sales Playbook (full system build), a targeted scoped engagement on a single lever, or to simply execute on the action plan internally? I tell you which is right for you, and why. No upsell pressure.
7. Notion-hosted diagnosis (in addition to PDF)
Your written diagnosis lives as a Notion page, not just a PDF in your inbox. Your team can reference it, comment on specific findings, link to it from your CRM or weekly review docs, and update it as you act on the action plan over the next quarter. The PDF is the canonical snapshot. The Notion page is how it stays useful past week 1.
HOW WE DELIVER
How we deliver this in 14 days
The 10-lever framework is the product of operating multiple commercial teams from founder-led through $10M+ ARR. The hard work of "what to assess, in what order, against what benchmark" is already done. Your Diagnostic delivers YOUR situation against a proven structure, not a structure built from scratch.
Templates and AI eliminate the wasted hours. Every artifact (lever scorecards, opportunity sizing, action plans) is a tailored version of a vetted format, not a blank page. AI accelerates the synthesis from CRM data, billing data, and interview notes into a written diagnosis, so the work-hours land on judgment and tailoring, not formatting and structure.
The result: you get the depth of analysis you'd get from a 4 to 6 week boutique audit, delivered in 14 days. Speed is the premium, not the discount.
WHO IT'S FOR
Who it's for
The Diagnostic is built for founders and commercial leaders who:
- Operate a B2B SaaS or services business at $1M to $30M ARR
- Have early product-market fit (20+ customers AND $1M+ ARR confirmed)
- Have a commercial team under 10 reps
- Sense that their GTM motion isn't repeatable but can't articulate exactly where it breaks
- Are considering scale decisions (hiring, pricing changes, channel investments, structural changes)
- Want a sharp diagnostic from an outside perspective before committing to a larger investment
WHO IT'S NOT FOR
Who it's NOT for
- Pre-product-market-fit companies. If you have fewer than 20 customers OR under $1M ARR confirmed, the Diagnostic assumes a level of commercial activity that won't be present yet. Better to focus on PMF first.
- Mature companies (>$30M ARR, >10 reps). The framework is built for founder-led teams transitioning to repeatable revenue. Larger commercial systems need a different lens.
- Companies looking for a generic GTM audit. This is opinionated, prescriptive work grounded in a specific framework. If you want a survey of options, you want a different consultant.
HOW IT WORKS
How it works
Days 1-2: Kickoff + data access
90-minute kickoff call to align on your context, current state, and the 3 biggest questions you want answered. You provide read-only access to your CRM, billing system, and any GTM tools you use (HubSpot, Gong, Apollo, Mixpanel, Calendly, etc.). I confirm the scope.
Days 3-10: Deep diagnostic work
I work through the 10 levers in priority order, pulling data from your actual systems where possible, supplementing with structured interviews of your commercial team (typically 2 to 4 people, 30 min each). You stay focused on running the business; I do the diagnostic work.
Days 11-12: Synthesis
I compile findings into the written diagnosis, run sequencing logic, and quantify opportunities. First draft of the recommendation.
Days 13-14: Readout + handoff
60 to 90 minute readout with you and your team. Walk through findings, answer questions, and lock the recommendation. You leave with the written diagnosis as a PDF, ready to act on.
INVESTMENT
Investment + what's included
Price: $10,000, paid 100% on kickoff.
Included:
- Kickoff call + 2 to 4 structured team interviews
- Full diagnostic work across all 10 levers
- Written diagnosis as PDF AND as a Notion-hosted page (your team can reference, comment, update)
- Quantified opportunity sizing on top 3 gaps
- Readout with executive team
- Recommendation for what to do next
Not included:
- Implementation of any recommended fixes (those are separate engagements: Sales Playbook or scoped follow-on work)
- Software costs (if any tools recommended)
- Your team's time (assume 4 to 8 hours of total team time across the 2 weeks)
Bundle credit: If you decide to upgrade to the Sales Playbook within 30 days of completing the Diagnostic, the $10,000 credits forward toward the Bundle price.
FAQ
Questions
Ready to find your top 3 gaps?
Book a 30-min call to confirm the Diagnostic is the right starting point.
Want a directional read first? Take the Scorecard.