$10,000 · 2 WEEKS
The Foundry Diagnostic.
Know exactly which 3 gaps are costing you the most, and what to fix first. In 14 days.
WHAT IT IS
See what's broken. Know what to fix first.
Two weeks. We pull data from your systems, score every layer of your operating system, and rank what to fix first. You leave knowing exactly what's broken and the order to fix it.
What we assess
Every layer of your commercial operating system, scored against your data and benchmarked against companies at your stage.
FOUNDATION · LAYER 1
The three honest answers your business is built on.
- Unit Economics. Do the numbers work?
- ICP + Personas. Are we selling to the right buyers?
- Sales Motion + Methodology. Is the deal getting done consistently?
MACHINE · LAYER 2
The four inputs that turn intent into revenue.
- Sales Funnel. Are stages defined and consistently applied?
- Lead Operations. Are leads flowing where they should?
- Pipeline + Capacity. Is coverage sufficient for the plan?
- Account Strategy. Is targeting driving the right accounts?
DISCIPLINE · LAYER 3
The three habits that make it endure.
- Team + Segmentation. Are the right people in the right seats?
- Enablement + Plays. Are reps equipped to win?
- Stack + Operating Rhythm. Is the operating cadence in place?
Every score is derived from your CRM, billing, and team data. Not opinion. Evidence.
SEE WHAT YOU'LL RECEIVE
The actual deliverable, live.
Explore the sample Diagnostic. This is what your executive team receives at the end of the 2-week engagement.
What you get
Every artifact you leave with, delivered as documented IP your team owns forever.
A live HTML diagnosis page
Mobile-friendly, dark-mode, hosted for you. Same format as the sample.
See it live →Written diagnosis across every layer of your operating system
Scored, ranked by impact, with specific evidence.
Root-cause analysis on your top 3 gaps
A deeper look at what's broken, why it matters, and what fixing it unlocks.
Sequenced 90-day action plan
Specific to your ARR band, stage, and team composition.
Quantified opportunity sizing
Revenue or cost impact of each top gap, with ±30% confidence intervals.
Live readout with your executive team
60 to 90 minutes. Q&A. Tactical clarifications. Strategic decisions.
Honest recommendation on next step
Playbook, scoped follow-on, or execute internally. No upsell.
Notion workspace source + PDF snapshot
The editable source your team can reference, comment on, and update over time. Plus a PDF for archival.
How it works
Two weeks. Four stages. No mystery about what's happening when.
- 1
Days 1-2
Kickoff + Data Access
90-min kickoff. Confirm scope. Grant read-only access to your systems.
- 2
Days 3-10
Deep Diagnostic
Work through every layer of your operating system using your data plus 2 to 4 structured team interviews.
- 3
Days 11-12
Synthesis
Compile findings, sequence priorities, quantify top opportunities.
- 4
Days 13-14
Readout + Handoff
60 to 90-min executive readout. Lock the recommendation. Deliverables handed off.
WHY SO FAST?
Framework, AI, and templates handle the wasted hours. Every artifact is a tailored version of a vetted format, not a blank page.
Speed is the premium, not the discount.
IS THIS FOR YOU?
Right fit / not the fit.
For you if
- You operate a B2B SaaS or services business at $1M to $30M ARR.
- You have early product-market fit (20+ customers and $1M+ ARR).
- You have a commercial team under 10 reps.
- Your GTM motion isn't repeatable but you can't pinpoint where it breaks.
- You're weighing scale decisions and want an outside read first.
Not for you if
- Pre-PMF: fewer than 20 customers or under $1M ARR.
- Mature companies over $30M ARR with more than 10 reps.
- You want a generic GTM audit, not opinionated prescriptive work.
- You aren't ready to grant read-only access to your systems.
Investment
Fixed scope, fixed price. No hourly billing, no retainers, no scope creep.
Price: $10,000, paid 100% on kickoff.
Included:
- Kickoff call + 2 to 4 structured team interviews
- Full diagnostic work across every layer of your operating system
- Written diagnosis as PDF AND as a Notion-hosted page (your team can reference, comment, update)
- Quantified opportunity sizing on top 3 gaps
- Readout with executive team
- Recommendation for what to do next
Not included:
- Implementation of any recommended fixes (those are separate engagements: Sales Playbook or scoped follow-on work)
- Software costs (if any tools recommended)
- Your team's time (assume 4 to 8 hours of total team time across the 2 weeks)
Bundle credit: If you decide to upgrade to the Sales Playbook within 30 days of completing the Diagnostic, the $10,000 credits forward toward the Bundle price.
FAQ
Questions
Ready to find your top 3 gaps?
Book a 15-min intro call to confirm the Diagnostic is the right starting point.
Want a directional read first? Take the Scorecard.