ABOUT DREW

The operator who's been on the other side of this conversation.

15+ years building sales engines from $0 to $40M. Six startups. Three exits. Now installing the same operating system for founders before they make the wrong hiring decision.

Drew Calin

FOUNDER

Drew Calin

linkedin.com/in/drewcalin

I've spent nearly 2 decades building and running sales engines at LinkedIn, across multiple venture-backed startups, and as a 2x founder. I carried a bag from $0–$10M in ARR as an AE, built a team from $0–$20M as a sales manager, and scaled orgs from $1M–$40M as a sales executive. I've stood up and led global go-to-market across NAMER, EMEA, APAC, and LATAM, building the leaders, systems, and motions that compound.

I'm the operator-led partner for companies with product-market fit, venture-backed or bootstrapped. I've built and scaled the sales motions, hiring systems, comp models, and RevOps foundations that turn founder-led selling into a durable, scalable revenue engine. Foundry GTM is the method, and how I do that as a productized service.

6 startups. 3 exits.

Operator experience

LinkedIn

IPO · Acquired

Wrapbook

$151M raised · a16z, Bessemer, Tiger Global

Business.com

$70M raised · Acquired

Multiplier

$77M raised · Sequoia, DST Global, Tiger Global

Advertising.com

$66M raised · Acquired

Greenhouse

Founder

WHY THIS PRACTICE EXISTS

I built this because I watched founders make the same $400,000 mistake too many times.

Over the last few years, I've interviewed with far too many early-stage, venture-backed startups who wanted to hire me as their VP of Sales, far too early.

Seed to Series A, usually $3M - $20M ARR, and < 500 customers. A very limited documented sales motion, playbook, hiring framework, and/or operating rhythm. A founder or VC walking me through the pitch, offering $300K to $500K OTE plus equity, asking me to come build the engine.

I'd ask the obvious questions. What's your sales motion look like today? How do your reps qualify? What's your conversion by stage? How do you forecast? How do you hire and onboard new AEs? The answers were always unsatisfying, and some version of "we're working on it."

These weren't companies that needed a VP of Sales. They needed the system a VP of Sales would otherwise spend six to twelve months building. They needed the playbook, the math, the operating rhythm. They needed scaffolding, not a person.

"Sales is a system architected around data and processes."

The pattern repeated... Same gap, same wrong solution, same $400,000 commitment that could have been deferred a 6-12 months if someone had just built the system, hired a few good reps and sales manager at half the cost, first.

So I built this. Foundry GTM gives founders the operating system before they hire the person who would otherwise spend half a year building it. Same outcome, six weeks instead of twelve months, for less than the cost of one month of that VP's comp.

I'm the person who would otherwise charge you $400K to build this. Now I sell you the build itself, productized, at a fraction of the price, with no long-term commitment.

That's why this practice exists.

Track record

Two decades of building revenue engines, across every major stage and region.

ARR built

$0–$40M

Across portfolio engagements

Teams scaled

100+

Commercial functions seated

Leadership Hires

COOs, SVPs, VPs, Directors, Managers

2nd & 3rd line leaders

Functions

AE · Partnerships · SDR · RevOps · Enablement

Built and scaled across engagements

WHAT THIS PRACTICE ISN'T

What I don't do is as important as what I do.

I don't take fractional CRO retainers.

Operator-led delivery means I personally do every engagement. That doesn't scale into open-ended retainers. Every engagement here is fixed-scope, fixed-price.

I don't work with companies before product-market fit.

The Foundry GTM method assumes you have repeatable revenue to optimize, not a product to find. If you're pre-PMF, I'm happy to refer you elsewhere.

I don't compete with sales enablement platforms.

Highspot, Mindtickle, and Seismic solve a different problem (large-team enablement automation). I solve the upstream problem: building the operating system those platforms eventually run on.

I don't subcontract delivery.

If you hire me, you're working with me. No associates, no offshored work, no agency overhead.

Vouched for by operators

Trusted by former colleagues across the GTM stack.

Sales Leaders, AEs, RevOps, Enablement and execs who I've worked with in building scalable sales engines.

In my first few days of working with Drew, it was clear to me that he speaks RevOps fluently. He doesn't just want dashboards, he wants the system underneath to work. He knows how to identify and assess trends and extrapolate actionable intelligence from data. Our forecasts, compensation models, sales tech stack, and pipeline architecture all got sharper because of how he pushed.
Pradeep Sridar

Pradeep Sridar

Vice President, GTM Operations · Multiplier

I've worked with Drew twice and would partner with him again without hesitation. He has a unique ability to simplify complexity, align teams, and build scalable processes that drive both growth and efficiency. What sets him apart is his ability to connect revenue strategy with the people, processes, and systems required to scale successfully. He understands the full customer lifecycle, from go-to-market planning and sales execution through post-sale delivery, and knows how to build alignment across functions to create sustainable growth.
Lina Szaks

Lina Szaks

Chief Operating Officer

Drew made me a better AE, full stop. Over nearly three years he brought sophistication and structure to my daily practice, helping me build a more predictable sales method, sharpen my risk assessment, and improve the accuracy of my forecast calls in ways that directly impacted my results. What makes Drew truly rare is his ability to hold two perspectives simultaneously, rolling up his sleeves in the detail while zooming out to take a strategic, birds-eye view. He dreams big holistically, challenges the status quo, asks "why" relentlessly, and has a gift for inspiring people to think differently.
Sneha Jaisingh

Sneha Jaisingh

Sales Leader, Strategic Accounts and Channel Sales · Mixpanel

Drew doesn't just understand sales; he understands the entire growth equation. From strategy and product design to marketing, operations, and capital deployment, he knows how every piece fits together. He showed me what world-class go-to-market looks like. Fortunately for us, he's making that playbook available to everyone else.
Mark Lyall

Mark Lyall

Head of Product GTM · Moloco

Drew has a rare ability to combine strategic thinking with operational execution. He quickly identifies where partnerships can create meaningful business impact, then puts the structure, accountability, and processes in place to make them successful. What impressed me most is his ability to move seamlessly between executive level strategy and the daily details required to drive results. He brings clarity, focus, and a practical approach that elevates both partnership programs and the broader GTM organization.
Neema Ardebili

Neema Ardebili

SVP & GM of Partnerships · RemotePeople

Drew was instrumental in helping me grow as a professional seller. His guidance strengthened my discovery process, improved how I navigate complex & large deals, and made me into a more strategic closer. He helped me break down what good execution looks like, as both a seller and a leader, and apply it in a practical way.
Jared Cayia

Jared Cayia

Director of Sales, North America · Multiplier

Drew brings the strategic vision of a seasoned GTM executive, paired with the discipline to work through granular details while maintaining big picture financial stewardship. He operates effectively across the full go-to-market spectrum in a way I haven't seen in many leaders. Beyond his professional impact, Drew has meaningfully shaped my growth as both an individual contributor and a leader, and that kind of influence reflects someone who genuinely invests in the people around them.
Robert McCall

Robert McCall

Director of Strategic Accounts · Remote People

Rare are the times in life when you want to work at a company because of the leaders building it. Drew Calin is exactly that. A true sales professional who understands the numbers, simplifies the complex, and walks the path with you. He inspires you to be at your best. I've never seen a leader at his level so fluent in every aspect of GTM and the entire sales journey. If you get the chance to work with Drew, take it.
Juan Correa

Juan Correa

Head of Global Customer Success · Remote People

Commercial Engine Diagnostic

Stop guessing. Start building.

The scorecard takes five minutes. The Diagnostic takes two weeks. The Bundle takes seven weeks, with about 6 hours of your team's time across the engagement. You can be running a documented, repeatable sales motion before your next board meeting.