$25,000 · 4 WEEKS
The Foundry Playbook.
Stop being the sales team. Ship the operating system any rep can run.
WHAT IT IS
Your operating system, designed and documented.
Four to six weeks. We design every layer of your operating system for your business, populate it with your ICP and your data, and deliver it as a custom Notion workspace your team runs from. Your next AE reads it on Day 1. Your next VP inherits it instead of building it.
What's inside the Playbook
Every part of your commercial operating system, designed for your business. Twenty-plus artifacts across three layers.
FOUNDATION · LAYER 1
The three honest answers your business is built on.
- Unit Economics model. Gross margin, LTV/CAC, payback calculator.
- ICP + tiered account definitions. Buyer personas your reps can quote.
- Sales Motion + Methodology mapped to your business (MEDDPICC, Challenger, SPICED, or your own).
MACHINE · LAYER 2
The four inputs that turn intent into revenue.
- Sales Funnel. Documented stages with entry and exit criteria.
- Lead Operations. Routing rules and SLAs your ops team runs on.
- Pipeline + Capacity. Coverage model your team hits, your board understands.
- Account Strategy. Tiered account plan tied to your ICP.
DISCIPLINE · LAYER 3
The three habits that keep it running past the first quarter.
- Team + Segmentation. Design and role scorecards for each seat.
- Enablement + Plays. Living plays library your reps use in live deals.
- Stack + Operating Rhythm. Forecast call, pipeline review, deal desk cadence.
Every artifact is designed for your specific business, not a generic template. Populated with your ICP, your data, your motion. Your team owns the source.
SEE WHAT YOU'LL RECEIVE
The actual deliverable, live.
Explore the sample Sales Playbook. This is what your team owns and operates on after the 4-week build.
What you get
The complete operating system. Documented, populated, and yours forever.
A live HTML Sales Playbook
Mobile-friendly, dark-mode, hosted for you. Same format as the sample.
See it live →Full Sales Playbook (PDF)
Complete operating manual covering every layer of your operating system.
Custom Notion workspace
Living playbook at {yourcompany}-playbook.notion.site, transferred to your ownership.
Pre-loaded templates and frameworks
ICP, comp plan, rep scorecards, 30/60/90, battlecards, plays. Cloneable and ready to use.
Two cycles of feedback and revision
Working sessions to refine so the playbook reflects your business, not a template.
2-hour team rollout session
Walk your reps through the playbook. Answer questions. Create a rollout plan.
30-day post-engagement support
Email/Slack access for tactical questions as you roll out. Capped at 2 hours synchronous.
How it works
Four to six weeks. Six stages. Weekly check-ins. Predictable delivery.
- 1
Week 1
Discovery + Scoping
Kickoff aligned on Diagnostic findings. Confirm which levers get the deepest treatment.
- 2
Weeks 2-3
Draft
Work through every layer of your operating system in priority order. First draft delivered.
- 3
Week 4 (mid)
Iterate
90-min working session. Feedback incorporated. Second draft delivered.
- 4
Week 4 (end)
Rollout
Final playbook locked. 2-hour team rollout session. 30-day support opens.
WHY SO FAST?
Framework, AI, and templates handle the wasted hours. Every artifact is a tailored version of a vetted format, not a blank page.
Speed is the premium, not the discount.
IS THIS FOR YOU?
Right fit / not the fit.
For you if
- You've completed the Diagnostic (or you're committing to the Bundle).
- You operate at $1M to $30M ARR with under 10 commercial reps.
- You have early product-market fit confirmed.
- You're transitioning from founder-led to rep-led sales.
- You want a documented system, not a series of point fixes.
Not for you if
- You haven't completed the Diagnostic.
- Pre-PMF: fewer than 20 customers or under $1M ARR.
- You want a one-off workshop or training session.
- You don't have management buy-in to drive adoption.
Investment
Fixed scope, fixed price. Includes custom Notion workspace transferred to your ownership.
Price: $25,000, paid 50% upfront and 50% on completion. Or $30,000 for the Bundle (Diagnostic + Playbook, saves $5,000).
Included:
- All Playbook content + templates (PDF deliverable)
- Custom Notion workspace transferred to your ownership, published as {yourcompany}-playbook.notion.site
- Two cycles of feedback and revision
- 2-hour team rollout session
- 30-day post-engagement support (capped at 2 hours synchronous)
Not included:
- The Commercial Engine Diagnostic (required prerequisite; see Bundle)
- Implementation of plays in the field (your team executes)
- Ongoing coaching or retainer
- Compensation plan legal review (recommend your employment counsel handle)
FAQ
Questions
Ready to ship the operating system?
Book a 15-min intro call to confirm the Playbook is the right next move.
Haven't completed the Diagnostic yet? The Bundle saves $5,000.