FOR EARLY-STAGE INVESTORS

Help your portcos build the commercial engine before they hire the wrong VP of Sales.

Senior operator help for your portcos, productized so you don't have to staff it. Built for Seed and Series A funds.

WHY GPs INTRODUCE US

The three most expensive GTM mistakes your portcos will make.

We've benchmarked these failure modes across hundreds of Seed to Series A sales orgs. They're the leading reasons your portcos burn capital before their next round.

HOW THIS WORKS

Your portcos engage directly. You make the intro.

Engagements are scoped and billed directly to the portfolio company at the rates on our pricing page. There's no fee to the fund for introductions, no retainer to maintain, and no exclusive partnership to negotiate.

Every portco that comes through a GP intro gets a free 30-minute GTM office hour to start, with no pitch and no obligation. If there's a fit for a paid engagement, the portco engages Drew directly under standard terms.

When you're ready to formalize a deeper partnership (preferred rates for your portfolio, quarterly office hours, an embedded advisor role), let's talk.

WHAT YOUR FOUNDERS GET

Three things they keep forever.

Branded with their company. Built to be used by their team. Designed to be inherited and iterated by their next sales leader.

THEY KEEP

Engagement Hub

A live Notion workspace where every artifact lives: diagnostic, playbook, recordings, IP library. One URL their team works from. Stays accessible forever.

THEY KEEP

Your Diagnostic + Playbook

Their interactive Commercial Engine Diagnostic plus a custom Sales Playbook, co-branded with the company, used and managed by their team, exportable to board-ready PDFs.

THEY KEEP

Live Sessions + Adoption

Live working sessions recorded for future hires. Two structured adoption check-ins in the first 30 days after delivery. Email-only clarifications, no on-demand support.

Full deliverables and engagement scope on Engagements →

WHAT YOU GET AS A GP

Extend operator value without expanding your own bench.

01

Founder-time you don't have to spend

Your portcos get a 30-minute office hour or a one-week audit instead of needing 10 hours of your GP team's time per company. You stay focused on capital allocation; we handle GTM operationalization.

02

A consistent operator across the portfolio

Same methodology, same scoring framework, same delivery quality across every portco. Patterns surface across the portfolio. You start to see which GTM gaps recur, and where to invest GP time.

03

An outside voice your founders will actually hear

Founders sometimes need to hear hard truths from someone who isn't writing their checks. We can say what you can't without breaking the trust your founders have in you.

04

A bench you can introduce without burning credibility

Productized scope, fixed pricing, recorded deliverables, zero pushy sales tactics. Your founder won't waste 30 minutes, and they won't come back asking why you sent them.

Vouched for by operators

Trusted by former colleagues across the GTM stack.

Sales Leaders, AEs, RevOps, Enablement and execs who I've worked with in building scalable sales engines.

In my first few days of working with Drew, it was clear to me that he speaks RevOps fluently. He doesn't just want dashboards, he wants the system underneath to work. He knows how to identify and assess trends and extrapolate actionable intelligence from data. Our forecasts, compensation models, sales tech stack, and pipeline architecture all got sharper because of how he pushed.
Pradeep Sridar

Pradeep Sridar

Vice President, GTM Operations · Multiplier

I've worked with Drew twice and would partner with him again without hesitation. He has a unique ability to simplify complexity, align teams, and build scalable processes that drive both growth and efficiency. What sets him apart is his ability to connect revenue strategy with the people, processes, and systems required to scale successfully. He understands the full customer lifecycle, from go-to-market planning and sales execution through post-sale delivery, and knows how to build alignment across functions to create sustainable growth.
Lina Szaks

Lina Szaks

Chief Operating Officer

Drew made me a better AE, full stop. Over nearly three years he brought sophistication and structure to my daily practice, helping me build a more predictable sales method, sharpen my risk assessment, and improve the accuracy of my forecast calls in ways that directly impacted my results. What makes Drew truly rare is his ability to hold two perspectives simultaneously, rolling up his sleeves in the detail while zooming out to take a strategic, birds-eye view. He dreams big holistically, challenges the status quo, asks "why" relentlessly, and has a gift for inspiring people to think differently.
Sneha Jaisingh

Sneha Jaisingh

Sales Leader, Strategic Accounts and Channel Sales · Mixpanel

Drew doesn't just understand sales; he understands the entire growth equation. From strategy and product design to marketing, operations, and capital deployment, he knows how every piece fits together. He showed me what world-class go-to-market looks like. Fortunately for us, he's making that playbook available to everyone else.
Mark Lyall

Mark Lyall

Head of Product GTM · Moloco

Drew has a rare ability to combine strategic thinking with operational execution. He quickly identifies where partnerships can create meaningful business impact, then puts the structure, accountability, and processes in place to make them successful. What impressed me most is his ability to move seamlessly between executive level strategy and the daily details required to drive results. He brings clarity, focus, and a practical approach that elevates both partnership programs and the broader GTM organization.
Neema Ardebili

Neema Ardebili

SVP & GM of Partnerships · RemotePeople

Drew was instrumental in helping me grow as a professional seller. His guidance strengthened my discovery process, improved how I navigate complex & large deals, and made me into a more strategic closer. He helped me break down what good execution looks like, as both a seller and a leader, and apply it in a practical way.
Jared Cayia

Jared Cayia

Director of Sales, North America · Multiplier

Drew brings the strategic vision of a seasoned GTM executive, paired with the discipline to work through granular details while maintaining big picture financial stewardship. He operates effectively across the full go-to-market spectrum in a way I haven't seen in many leaders. Beyond his professional impact, Drew has meaningfully shaped my growth as both an individual contributor and a leader, and that kind of influence reflects someone who genuinely invests in the people around them.
Robert McCall

Robert McCall

Director of Strategic Accounts · Remote People

Rare are the times in life when you want to work at a company because of the leaders building it. Drew Calin is exactly that. A true sales professional who understands the numbers, simplifies the complex, and walks the path with you. He inspires you to be at your best. I've never seen a leader at his level so fluent in every aspect of GTM and the entire sales journey. If you get the chance to work with Drew, take it.
Juan Correa

Juan Correa

Head of Global Customer Success · Remote People

MAKE THE INTRO

Copy, paste, send.

When you've got a portco that fits ICP and would benefit from a sharp GTM diagnosis, the intro is one email.

Compose

Subject: Intro: [Portco Founder] / Drew Calin, Foundry GTM

Hi [Founder], Want to introduce you to Drew Calin who runs Foundry GTM, a productized consultancy designed for companies at your stage. He installs the foundations of a scalable commercial engine in weeks, not months. His model delivers a system any future sales leader would otherwise spend a year building. It's a qualitative diagnosis of your commercial engine as it stands today, and a complete and custom Sales Playbook. Drew offers a free 30-minute GTM office hour for our portfolio companies. No pitch and no commitment. Drew, meet [Founder] at [Portco]. [One-line context about the portco.] Book the call: calendly.com/drew-foundry-gtm/30-min-call Visit the site: drewcalin.co/foundry Best, [GP Name]

Or skip the email and let us reach out directly: Send Drew the founder's contact →

Book a 30-min partnership call

Talk through your portfolio and see if a fund-wide partnership makes sense.

Send a Message

Have a specific portco in mind, or want to scope a fund-wide partnership in writing.