THE TOOLKIT

The Foundry GTM Toolkit.

Eight free diagnostics across three layers of your commercial operating system. No email required.

START HERE

2 min

Foundry Readiness Score

The 2-minute self-assessment across every layer of your commercial engine. Answer ten questions, get a scored readout of what's solid, what's leaking, and what to fix first.

LAYER 1

Foundation. What's true.

Unit Economics Calculator

4 min

Model your CAC, LTV, payback, and gross margin. Test if the math holds before you scale spend.

Sales Team Cost Efficiency

3 min

Compare fully-loaded sales cost to bookings. See whether your team economics are compounding or breaking.

LAYER 2

Machine. How it moves.

Comp Plan Diagnostic

4 min

Enter your current comp plan. Get a behavioral diagnosis of what it actually incentivizes.

Pipeline Coverage Calculator

3 min

Enter target, ASP, and conversion. See if your pipeline actually supports the plan.

LAYER 3

Discipline. How it endures.

AE Hire Rubric

3 min

Standardized interview and evaluation grid for AE candidates. Reduces reference-check-only decisions.

Sales Scorecards

2 min

Weekly leading-indicator scorecards for AEs. Print or duplicate for your team.

Segmentation Diagnostic

2 min

Ten signals from your pipeline tell you whether to segment your sales team now, watch and wait, or hold the line.

FROM DIAGNOSIS TO DESIGN

Tools without a plan are just data. These diagnose. A Foundry engagement designs the operating system that your team runs.