Foundry GTMDREW CALIN
The Toolkit100% Free

Eight free tools to diagnose your GTM in minutes.

Each tool takes 2 to 4 minutes. No email required. No signup. Results are yours to keep, print, or share with your team on the same day.

Start hereFree · 2 min

Foundry Readiness Score

Ten questions across every layer of your commercial engine. Two minutes. Get a scored readout of what's solid, what's leaking, and what to fix first. No email required.

Take the Scorecard →
Skeleton · Free

Mutual Success Plan Skeleton

The plan that closes enterprise deals. Free Google Doc Skeleton, co-fill with your buyer in 20 minutes.

Open the toolkit →
01

Foundation

What's true about your business.

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Unit Economics Calculator

Model your CAC, LTV, payback, and gross margin. Test if the math holds before you scale spend.

4 minFreeTry it →
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Sales Team Cost Efficiency

Compare fully-loaded sales cost to bookings. See whether your team economics are compounding or breaking.

3 minFreeTry it →
02

Machine

How the motion moves.

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Comp Plan Diagnostic

Enter your current comp plan. Get a behavioral diagnosis of what it actually incentivizes.

4 minFreeTry it →
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Pipeline Coverage Calculator

Enter target, ASP, and conversion. See if your pipeline actually supports the plan.

3 minFreeTry it →
03

Discipline

How it endures.

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AE Hire Rubric

Standardized interview and evaluation grid for AE candidates. Reduces reference-check-only decisions.

3 minFreeTry it →
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Sales Scorecards

Weekly leading-indicator scorecards for AEs. Print or duplicate for your team.

2 minFreeTry it →
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Segmentation Diagnostic

Ten signals from your pipeline tell you whether to segment your sales team now, watch and wait, or hold the line.

2 minFreeTry it →

FROM DIAGNOSIS TO DESIGN

Tools without a plan are just data. These diagnose. A Foundry engagement designs the operating system that your team runs.

Take the 2-minute Scorecard →Or book a 15-min intro callSee engagements →