Foundry GTM · By Drew Calin

Hero sales don't scale. Systems do.

The commercial operating system between product market fit and scalability. Your team runs it today. Your next revenue leader inherits it tomorrow.

Built for B2B SaaS founders scaling from Seed to Series B.

Foundry GTM · By Drew Calin

Foundry in 90 seconds.

Meet Drew. See the method. Decide if it fits before you book a call.

Sound familiar?

This is what's running through your head right now.

If any of these are running through your head, you're in the right place. The answer isn't always more leads. It's clarity on what's actually broken.

01

My reps can't close without me on the call.

The Founder-Dependent Problem

02

We can't forecast within 10% of the number we said we'd hit.

The Predictability Problem

03

We've been ramping this AE for 6 months. They're still at 60%.

The Ramp Problem

04

Every rep sells the deal a different way.

The Motion Problem

05

Our pipeline reviews are just status updates.

The Rhythm Problem

06

Waiting on the VP hire to build all of this.

The Waiting-on-the-Hire Problem

How Foundry Works

Diagnose. Design. Deliver.

The three-part sequence that turns founder-led selling into a running commercial operating system.

01

Diagnose

Start with the Scorecard or a Diagnostic engagement. Get a ranked view of what's solid, what's leaking, and what to fix first.

02

Design

Foundry designs your commercial operating system across Foundation, Machine, and Discipline. Documented, populated with your ICP and your data, built as artifacts your team runs.

03

Deliver

Every playbook, template, and workflow is yours forever. Your team runs it. Your next revenue leader inherits an operation, not a blank canvas.

The Foundry Blueprint

Fifteen years of scale-stage patterns. Productized as the blueprint your team runs on.

Drew Calin · 15 Years Operator · 6 Startups · $0 to $40M ARR

1 month

Of a senior revenue leader's OTE equals your full Foundry engagement. Fixed. Once.

4 weeks

To deliver the blueprint. A VP would spend 6-12 months building the same.

6 hours

Of your team's time across the entire engagement.

Is this for you?

Foundry works for some founders. Not for others.

THIS ISN'T FOR YOU IF

  • You already have a proven VP of Sales or CRO in seat driving predictable growth
  • You're looking for a hero closer who will hit the phones for you
  • You want theory, frameworks, and philosophy without operational deliverables
  • You're not ready to install a system your next hire will actually run
  • You want a fractional interim, not a permanent operating layer

THIS IS FOR YOU IF

  • You're a B2B SaaS founder at $1-30M ARR, still founder-led on GTM
  • You know hero sales won't scale. You want a system your team can run
  • You're preparing to hire a VP of Sales and want them to inherit an operation, not a blank canvas
  • You've closed real revenue and need to make it repeatable, coachable, and predictable
  • You'd rather invest $10-30K in the operating system than $400K+ in the wrong hire

The Math

For less than one month of a VP of Sales' comp, you get the operating system they'd otherwise spend twelve months building.

A VP of Sales at $400K OTE costs $33K/month. My Bundle is $30K, delivered in seven weeks, owned forever. When your VP arrives, they inherit a working system.

VP of Sales (typical)

$400K OTE

6-12 months to ramp + build

One month of their comp

$33K

Zero output that month

Your bundle

$30K

7 weeks · owned forever

~6 hours of your team's time across the engagement. Versus 6–9 months of a VP of Sales ramping while distracting your team weekly.

This is the only consulting investment that pays for itself before the alternative even starts.

Vouched for by operators

Trusted by former colleagues across the GTM stack.

Sales Leaders, AEs, RevOps, Enablement and execs who I've worked with in building scalable sales engines.

In my first few days of working with Drew, it was clear to me that he speaks RevOps fluently. He doesn't just want dashboards, he wants the system underneath to work. He knows how to identify and assess trends and extrapolate actionable intelligence from data. Our forecasts, compensation models, sales tech stack, and pipeline architecture all got sharper because of how he pushed.
Pradeep Sridar

Pradeep Sridar

Vice President, GTM Operations · Multiplier

I've worked with Drew twice and would partner with him again without hesitation. He has a unique ability to simplify complexity, align teams, and build scalable processes that drive both growth and efficiency. What sets him apart is his ability to connect revenue strategy with the people, processes, and systems required to scale successfully. He understands the full customer lifecycle, from go-to-market planning and sales execution through post-sale delivery, and knows how to build alignment across functions to create sustainable growth.
Lina Szaks

Lina Szaks

Chief Operating Officer

Drew made me a better AE, full stop. Over nearly three years he brought sophistication and structure to my daily practice, helping me build a more predictable sales method, sharpen my risk assessment, and improve the accuracy of my forecast calls in ways that directly impacted my results. What makes Drew truly rare is his ability to hold two perspectives simultaneously, rolling up his sleeves in the detail while zooming out to take a strategic, birds-eye view. He dreams big holistically, challenges the status quo, asks "why" relentlessly, and has a gift for inspiring people to think differently.
Sneha Jaisingh

Sneha Jaisingh

Sales Leader, Strategic Accounts and Channel Sales · Mixpanel

Drew doesn't just understand sales; he understands the entire growth equation. From strategy and product design to marketing, operations, and capital deployment, he knows how every piece fits together. He showed me what world-class go-to-market looks like. Fortunately for us, he's making that playbook available to everyone else.
Mark Lyall

Mark Lyall

Head of Product GTM · Moloco

Drew has a rare ability to combine strategic thinking with operational execution. He quickly identifies where partnerships can create meaningful business impact, then puts the structure, accountability, and processes in place to make them successful. What impressed me most is his ability to move seamlessly between executive level strategy and the daily details required to drive results. He brings clarity, focus, and a practical approach that elevates both partnership programs and the broader GTM organization.
Neema Ardebili

Neema Ardebili

SVP & GM of Partnerships · RemotePeople

Drew was instrumental in helping me grow as a professional seller. His guidance strengthened my discovery process, improved how I navigate complex & large deals, and made me into a more strategic closer. He helped me break down what good execution looks like, as both a seller and a leader, and apply it in a practical way.
Jared Cayia

Jared Cayia

Director of Sales, North America · Multiplier

Drew brings the strategic vision of a seasoned GTM executive, paired with the discipline to work through granular details while maintaining big picture financial stewardship. He operates effectively across the full go-to-market spectrum in a way I haven't seen in many leaders. Beyond his professional impact, Drew has meaningfully shaped my growth as both an individual contributor and a leader, and that kind of influence reflects someone who genuinely invests in the people around them.
Robert McCall

Robert McCall

Director of Strategic Accounts · Remote People

Rare are the times in life when you want to work at a company because of the leaders building it. Drew Calin is exactly that. A true sales professional who understands the numbers, simplifies the complex, and walks the path with you. He inspires you to be at your best. I've never seen a leader at his level so fluent in every aspect of GTM and the entire sales journey. If you get the chance to work with Drew, take it.
Juan Correa

Juan Correa

Head of Global Customer Success · Remote People

The Scorecard

In 2 minutes, you'll learn exactly what's broken.

Get an objective scorecard of where your commercial engine is solid and where it's leaking. Ten quick questions. The output tells you which lever to fix first and gives you a clear next step you can act on this week. No sales call required, no obligation, and it's free.

  • What's broken (we'll name it)
  • What to prioritize first, and why
  • Your own report to keep and use as you please