DREW CALIN

Pricing

Transparent pricing for an engine you keep.

Fixed-scope engagements and custom onsite training, each priced against avoided cost. Start with the diagnostic to assess your readiness to scale; convert urgent gaps into a full playbook, single-pillar sprints, or hands-on team training. No hourly billing. No scope creep.

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Commercial Engine Diagnostic

$10k

2 weeks

The wedge. Every engagement starts here.

A fixed-scope diagnostic across all 10 pillars that assesses your readiness to scale and surfaces the gaps blocking repeatable growth.

  • Interactive 10-pillar scorecard
  • Data-room, CRM, and funnel review
  • Founder, rep, and RevOps interviews
  • 90-minute working session
  • Board-ready report with prioritized roadmap
Start with the diagnostic

Sales Playbook v1

$20k

4 weeks

The codified engine your team runs against.

An 8-section commercial operating system covering all 10 pillars, built on the diagnostic findings and shaped to accelerate the next stage of scale.

Requires a completed Commercial Engine Diagnostic.

  • ICP, sub-segments, named-account list
  • Personas, messaging, value-prop architecture
  • Plays, objections, and battlecards
  • Sales methodology coaching and installation + CRM stage gates
  • Hiring rubric, ramp plan, 30/60/90 scorecard
  • Forecast, pipeline, and operating cadence
Scope the playbook

Pillar Sprints

$8k

1 week per pillar

Close one gap fast, à la carte.

Single-pillar engagements that fix the most urgent gap surfaced by the diagnostic, without committing to the full playbook.

Requires a completed Commercial Engine Diagnostic.

  • Unit-economics audit (CAC, payback, LTV)
  • ICP & persona workshop
  • Funnel rebuild and forecast logic
  • Lead-ops, routing, and CRM hygiene
  • Capacity model or AE hiring OS
  • 90-minute working session per sprint
Pick a sprint

Onsite Trainings

Custom

1–3 days

Hands-on skills development at your office or offsite.

In-person skills development sessions tailored to your team's pipeline, product, and buyers. From negotiation and discovery to demos and account planning, delivered where your team works.

  • Negotiation & objection handling workshop
  • Discovery, demo, and presentation skills
  • Sales methodology coaching and installation & deal coaching
  • Account planning & territory strategy
  • Cold outreach & multi-threading plays
  • Competitive positioning drills
  • Live deal practice with real pipeline
  • Custom curriculum scoped to your gaps
Scope a training

How pricing works

Four principles behind every invoice.

Engagements are designed so the ROI math is obvious before you sign, and the work ends with a system you own, not a dependency.

Priced against avoided cost

One prevented bad AE hire is $200k+ loaded. Engagements are scoped so the ROI math is obvious before you sign.

Fixed scope, fixed price

No hourly billing, no scope creep, no surprise invoices. You see the deliverable and the price before kickoff.

Time-boxed engagements

Two-week diagnostic. Four-week playbook. One-week sprints. Velocity is part of the product.

Diagnostic-gated

The playbook and sprints only unlock after the diagnostic. You don't pay for work that isn't proven to matter.

ROI framing

Priced against the cost of getting it wrong.

Compare the full GTM Foundry stack to the alternatives most founders consider at the same stage.

Full-time VP of Sales

Year-one cost
$400k+ all-in (salary + equity + benefits)
What you're left with
Headcount risk, 6–9 month ramp, dependency on one person.

Bad AE hire

Year-one cost
$200k+ sunk (salary + loaded costs)
What you're left with
Lost pipeline, damaged accounts, restart from zero.

Statutory, training & development

Year-one cost
$30k–$60k per hire, every year
What you're left with
Insurance, benefits, equipment, onboarding, and bench time before ramp, often invisible until the bill lands.

Traditional GTM consultancy

Year-one cost
$100k–$250k retainer
What you're left with
Slide decks and a junior team. Open-ended scope.

GTM Foundry, Diagnostic + Playbook

Year-one cost
$30k, 6 weeks
What you're left with
A codified operating system you keep. Senior-led, fixed-price, no dependency.

FAQ

Questions founders ask before they sign.

Why does every engagement start with the diagnostic?
The diagnostic is the only way to scope downstream work honestly. Without it, every recommendation is a guess. With it, the playbook and sprints are targeted at the gaps that actually cost you revenue.
Can I skip straight to the playbook?
No. The playbook and pillar sprints both require a completed diagnostic. It protects you from paying for work you don't need and protects the engagement from drifting.
How is this priced versus a fractional CRO or hire?
A full-time VP of Sales runs $400k+ all-in before they ship anything. A bad AE hire is $200k+ of sunk cost once you factor in salary, benefits, insurance, training, and bench time. The full GTM Foundry stack, diagnostic plus playbook, is a fraction of either and leaves you with the system, not the dependency.
What if I only need help in one area?
That's exactly what pillar sprints are for. After the diagnostic, you can pick a single sprint, unit economics, ICP, funnel, lead ops, hiring, or stack, and close that gap in a week.
Do you take equity or milestone upside?
Case by case, for venture-backed companies with a clear scale milestone. The base engagement is always cash and fixed-price; upside is layered on top, never in place of it.
How many clients do you work with at once?
Three concurrent engagements, maximum. That's what keeps the work senior-led and the velocity honest.
See all FAQs

Not sure where to start?

Take the scorecard to see where your commercial engine stands today, or book a call to pressure-test the fit.

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