Productized engagements and custom training built on the 10-pillar framework, designed to assess where your commercial engine stands today and accelerate it toward repeatable, scalable growth. Fixed-scope work has a defined price and a deliverable you keep. Training is scoped to your team's gaps. Start with the diagnostic; everything downstream builds on what it surfaces.
A fixed-scope diagnostic across all 10 pillars. The wedge, every engagement starts here, and the findings frame everything downstream.
What's included
Interactive 10-pillar scorecard scored with your team
Data-room and CRM review across pipeline, funnel, and unit economics
Stakeholder interviews with founders, reps, and revenue ops
90-minute working session walking through gaps and priorities
Board-ready written report with prioritized roadmap and ROI cases
02
Sales Playbook v1
$20k · 4 weeks
An 8-section commercial operating system covering all 10 pillars, the codified engine your team runs against after the diagnostic.
Requires a completed Commercial Engine Diagnostic.
What's included
ICP, sub-segments, and named-account target list
Buyer personas, messaging, and value-prop architecture
Plays, objection handling, and battlecards for top competitors
Sales methodology coaching and installation with stage-exit criteria in CRM
Hiring rubric, ramp plan, and 30/60/90 onboarding scorecard
Operating cadence: forecast, pipeline review, and weekly rhythm
03
Pillar Sprints
$8k · 1 week per pillar
À la carte engagements that fix one pillar fast. Use them to close a specific gap surfaced by the diagnostic without committing to the full playbook.
Requires a completed Commercial Engine Diagnostic.
What's included
Unit-economics audit, CAC, payback, LTV, and margin model
ICP & persona workshop with refreshed targeting criteria
Funnel rebuild, stages, conversion benchmarks, and forecast logic
Lead-ops foundation, routing, SLAs, and CRM hygiene
Capacity model, AE hiring OS, or account-planning framework
Stack-in-a-box, tooling selection and implementation plan
90-minute working session to review and align on the sprint output
04
Onsite Trainings
Custom · 1–3 days
In-person, hands-on skills development built around your team's real pipeline and deals. Focused on the capabilities that move revenue, negotiation, discovery, demos, account planning, and presentation.
What's included
Negotiation & objection handling workshop with live roleplay
Discovery, demo, and presentation skills for complex sales cycles
Sales methodology coaching and installation with deal qualification
Account planning, territory strategy, and pipeline reviews
Cold outreach, prospecting, and multi-threading plays
Competitive positioning and battlecard drills
Value selling and ROI articulation for technical buyers
Custom curriculum scoped to your team's gaps and real deals
How it unfolds
Assess readiness, then accelerate it.
Every engagement sequences the same arc, measure where you can scale today, then build the engine that gets you there. The depth and tier change; the path doesn't.
Step 01
Diagnose
Score the 10 pillars and surface the gap between traction and repeatability.
Step 02
Architect
Codify ICP, motion, plays, and operating cadence into a playbook you keep.
Step 03
Operate
Embed alongside the team, hiring, pipeline, forecast, until the engine runs.
Step 04
Hand off
Transfer the system to the next stage of leadership who inherits an engine, not a mess.